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Tokyo BeautyWhich cosmetics to buy and what discounts there are

Japanese skin care, cosmetics and household products: most items cost $4-13.

Discounts
items from $1.60
Tokyo Beauty - photo from the latest shopping trip

What to buy here

What to look for here

Tokyo Beauty is a small California chain of Japanese cosmetics, skin care and home goods. As a rule, the stores are in premium outlets. There are four right now: Great Mall (Milpitas), San Francisco Premium Outlets (Livermore), Stoneridge Shopping Center (Pleasanton) and The Outlets at Orange (Orange). The stores vary in size - from large to very small.

The chain has no working website of its own; news and addresses are on Instagram @tokyobeautystore. Don't confuse it with Tokyo Japanese Lifestyle: that's a different chain of Japanese gifts and toys.

  • Hair and skin care: Fino masks and shampoos, Biore cleansing foams, horse oil creams, Shiseido lip balms and hand creams, sheet masks.
  • MegRhythm (Kao) steam eye masks, bath salts and bath tablets.
  • DHC vitamins, Japanese oral care products (Sunstar, Ora2).
  • Japanese household and cleaning products: Kao, Attack, Nanox, products for the kitchen, bathroom and washing machine.
  • Sweets: Meiji Meltykiss chocolate.

In my experience, this is a store for people who love everything Japanese: it has lots of unusual and fun little things you can't find in American drugstores.

From our shopping trips

We did five shopping trips at Tokyo Beauty: in Gilroy, at San Francisco Premium Outlets and near Los Angeles, and showed almost 450 items in them. Prices range from $1.60 to $70, most of them $4-13. Stores in small chains sometimes close - before you go, check the address on the chain's Instagram.

The most frequent picks were Meiji Meltykiss chocolate for $4.40, Fino hair mask for $9, Biore foam for $4, Ora2 mouth spray and Japanese Sunstar toothpaste, and from household products - Kao kitchen foam.

Fino hair mask for $9 - from our shopping trips
Japanese washing machine cleaner - about $8
Horse oil body cream for $9.99

Next, in the full Tokyo Beauty breakdown:

  • What you can find here🔒
  • How discounts work🔒
  • Rewards program🔒
  • Before checkout: Simon+ and signs🔒
  • Все шопинги и находки🔒
  • Если вы байер: что здесь заказывают и как снимать🔒

This is what a full store breakdown looks like - open Premium Outlets or Abercrombie & Fitch: in the demo version they are fully open.

This is the demo version of the guide

All stores, sections and item search are in the full version.

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Brands at Tokyo Beauty

Where else in the US the brand is sold and where it's cheaper

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